Your Favorite Coffee: Taste, or Image?
A friend sent a link to John Stossel: "Coffee talk", "just for fun".
Fun it is:
We invited the six coffee companies to send representatives to watch and/or take our test. Only Folgers and Oren's said yes, and only the Oren's rep, Genevieve Kappler, actually had the guts to go in front of a network television camera and announce to the world which coffee she preferred -- when that coffee was identified only by number. Would it be the brand she's paid to hawk or a competitor's? She waited nervously as I told her the result...
That's a gutsy rep.
I'm a coffee nut (and Starbucks investor) who is turning into a coffee snob. I'm pretty certain I can tell the difference between what I think of as great coffee and terrible coffee, but honestly, I've never done a truly blind test. I will soon, though.